Press Releases

Carlsberg Chooses Waterloo Brewing as Co-pack Partner

Highlights:

  • Carlsberg Canada has awarded Waterloo Brewing a three-year co-pack contract for the exclusive Canadian production of its popular Somersby Cider.
  • This strategic partnership represents over $20 million in incremental revenue for Waterloo Brewing.
  • Waterloo Brewing's capability to provide high-quality efficient production and premier customer service continues to drive significant growth results in their co-packing business.

KITCHENER, ON, Dec. 19, 2019 /CNW/ - Waterloo Brewing (or the "Company") (TSX: WBR), today announced a new three-year agreement with Carlsberg Canada to be the exclusive Canadian producer of its popular Somersby Cider brand.

"Our co-pack strategy has been a key driver of business growth, along with our impressive owner brand performance," said George Croft, President and CEO, Waterloo Brewing. "The compounded annual growth rate of our co-pack business over the last three years is +29% and is projected to be over +45% by the end of the next fiscal year. Our strategic investment of capital in expanding our production capabilities and capacity over the last six years is directly responsible for this compelling track record."

"We are motivated to be the best co-pack producer in the beer and alcoholic beverage category in Canada," continued Croft.  "Carlsberg choosing to work with us shows that we're on track to be precisely that."

Carlsberg Canada President Sebastiaan Besems commented, "Somersby's partnership with Waterloo Brewing is integral to building the brand in Canada, delivering innovation and improving our service to customers."  

Somersby Cider products produced in Waterloo will appear on shelves in time for Summer 2020.

About Waterloo Brewing

Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984 as Brick Brewing Co., the company was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.waterloobrewing.com

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Waterloo Brewing Logo (CNW Group/Waterloo Brewing Ltd.)

SOURCE Waterloo Brewing Ltd.

For further information: Name: George Croft, Title: President and CEO, Waterloo Brewing, 519-498-9908, E-mail: georgec@waterloobrewing.com; Name: Sebastiaan Besems, Title: President and CEO, Carlsberg Canada, 647-274-3310, E-mail: sebastiaan.besems@carlsberg.ca