Press Releases

Waterloo Brewing Invests in New Packaging Capability

Highlights:

  • Waterloo Brewing's new paperboard can packs will greatly enhance the presentation of its leading beer brands across the province. Paperboard packaging represents a significant improvement in both packaging quality and graphics presentation and will create a higher quality experience for our customers.

  • Investment in paperboard packaging represents a further commitment from Waterloo Brewing in environmental stewardship as it begins transitioning from single-use plastics into paper-based packaging.

  • The addition of paperboard packaging further adds to Waterloo Brewing's co-pack capabilities and its ability to meet upcoming market demands from its co-pack customers.

New Waterloo Grapefruit Radler 15 can pack (CNW Group/Waterloo Brewing Ltd.)

KITCHENER, ON, March 4, 2020 /CNW/ - Waterloo Brewing (or the "Company") (TSX: WBR), today announced it will now be producing 15 can packs in paperboard packaging, a higher quality format with significantly better graphics capability and lower environmental impact than plastic based formats.

"We are always looking for investments in the business that create a better experience for our consumers, improve efficiencies, and are better for the environment," said Russell Tabata, Chief Operating Officer, Waterloo Brewing. "Nothing looks better on shelf than paperboard packaging and it better reflects the quality and effort we put into the beer itself."

"This investment in higher quality packaging for our Laker, Landshark and Waterloo craft beers and reduced environmental footprint is another step to improve the competitiveness of our brewery and our ongoing efforts to be good environmental stewards, said George Croft, President and CEO.  "It will also allow us to retain and grow our important co-pack business today and into the future", added Croft.

About Waterloo Brewing

Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984 as Brick Brewing Co., the company was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.waterloobrewing.com

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Waterloo Brewing Ltd. (CNW Group/Waterloo Brewing Ltd.)

SOURCE Waterloo Brewing Ltd.

For further information: Contact Information: George Croft, President and CEO, 519-498-9908, georgec@waterloobrewing.com