Press Releases

Waterloo Brewing launches Seagram Island Time Tiki Mule Cocktail

Highlights:

  • This new Seagram ready to drink cocktail builds on the sales momentum of Seagram Island Time Anytime, one of the most popular new products at the LCBO last summer.
  • Seagram Island Time Tiki Mule vodka ready to drink cocktail is a Caribbean twist on the latest Moscow Mule cocktail craze.
  • Seagram Island Time Tiki Mule furthers Waterloo Brewing's reputation for product innovation and successful new launches at the LCBO.

Waterloo Brewing Ltd. (CNW Group/Waterloo Brewing Ltd.)

KITCHENER, ON, May 13, 2020 /CNW/ - Waterloo Brewing (or the "Company") (TSX: WBR), today announced the launch of Seagram Island Time Tiki Mule, a new vodka ready to drink cocktail that brings a refreshing Caribbean twist to the classic Moscow Mule.

"We launched Seagram Island Time Anytime last summer, and the results were nothing short of remarkable," said Kim Mannerow, Senior Marketing Manager, Waterloo Brewing. "Vibrant colours and distinctive Caribbean cocktail styles are a favourite among all of us who can't wait for summer to start. There are beaches and waterfronts all over this province, and these Seagram Island Time ready to drink cocktails are the perfect match."

"Seagram Island Time Tiki Mule blends the classic Moscow Mule flavours of ginger and lime with a refreshing tropical twist of juicy pineapple, mango, passion fruit and a splash of coconut," continued Mannerow. "At 5% alcohol and a playful twist on a classic cocktail, Seagram Island Time Tiki Mule is the vodka based cocktail summer weekends are made for. We hope you enjoy it as much as we do making it."

Seagram Island Time Tiki Mule will be available at LCBO stores across Ontario this May in a 6-pack of slim 355ml cans for $12.95.

Seagram Island Time Tiki Mule (CNW Group/Waterloo Brewing Ltd.)

About Waterloo Brewing

Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984 as Brick Brewing Co., the company was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.waterloobrewing.com

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Waterloo Brewing Ltd.

For further information: Kim Mannerow, Senior Marketing Manager, 519-742-2732 x105, kimm@waterloobrewing.com