Press Releases

Waterloo Brewing has sprouted new eco-friendly packaging

KITCHENER, ON, May 19, 2022 /CNW/ -


  • Waterloo Brewing is continuing to its commitment to environmental sustainability with the future in mind
  • New eco-friendly packaging will hit the shelves this spring, replacing plastic shrink wrap with cardboard boxboard on Seagram Island Time Anytime, Seagram Island Time Coconut Lime and LandShark Lager 6x473ml packs

Environmentally Friendly Packaging (CNW Group/Waterloo Brewing Ltd.)

Demonstrating a strong commitment to our planet and environmental sustainability, Waterloo Brewing is investing in new eco-friendly packaging, replacing is "single use" plastic shrink wrap for "recyclable" cardboard packaging on Seagram Island Time Anytime 6x355ml can packs, Seagram Island Time Coconut Lime 6x355ml can packs and LandShark Lager 6x473ml can packs.

"Sustainability is, and has been, a top priority for us at Waterloo Brewing. This most recent initiative and investment in our brands is a positive example of how we can shift towards a greener future," said Kim Mannerow, Director of Marketing.

"As a leader in Canada's craft brewing space, it's important for us to demonstrate our commitment to environmental responsibility and to innovate at the same time," added Adam Spadotto, Director of Supply Chain.

Consistent with its long-term objectives, Waterloo Brewing continues to find opportunities to manage and reduce their carbon footprint, waste diversion and water footprint.

The journey started in 2015 when Waterloo Brewing installed a new state-of-the art environmentally friendly Brewhouse.  Using the latest Bavarian brewing technology and equipment, it was designed to operate sustainably – through improved material utilization, lower energy consumption and reduced waste and wastewater discharges.  Since then, Waterloo Brewing upgraded its existing can line and installed a new can line with new energy efficient pasteurization equipment, installed energy-efficient lighting, upgraded cooling systems, installed Energy Monitoring System, and installed two new high-efficiency boilers to further reduce its carbon footprint.

Consumers will begin seeing the new Seagram packaging at the LCBO, and the new LandShark packaging at The Beer Store, LCBO and select grocers this spring.

About Waterloo Brewing
Waterloo Brewing Ltd. is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Waterloo Brewing Ltd.

For further information: Kim Mannerow, Waterloo Brewing, Director of Marketing, 519-742-2732, x105,

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