Press Releases

Turn off the BBQ, Laker Beer and Piller's latest collaboration has your meat covered

KITCHENER, ON, Oct. 12, 2022 /CNW/ -


    • Laker Beer and Piller's Fine Foods are joining forces to bring you The Ultimate Pairing by providing a $3 off coupon for Piller's Meat Snacks in specially marked cases of Laker Lager
    • Available this October at The Beer Store and the Waterloo Brewing Beer Store

Laker Lager Pillers in case offer (CNW Group/Waterloo Brewing Ltd.)

Laker Lager and Piller's are helping you bring together the ultimate flavours to savour – no grilling required. Keep an eye out for specially marked 24x341ml bottle packs of Laker Lager, now offering a $3 off coupon for a package of 300g-500g Piller's Meat Snacks.

In Ontario, inflationary pressures continue, causing more and more Ontarians to choose domestic mainstream brands when shopping for beer. As a leading choice for both value and taste, there will be more reasons to enjoy Laker with the added Piller's offer. With several flavours of Piller's Meat Snacks to choose from, you can find your favourite snack to complement the crisp and refreshing taste of Laker Lager.

"There's nothing we love more than to see a great quality snack alongside our great quality beer," said Jim Manz, VP of Sales and Key Accounts at Waterloo Brewing. "Piller's puts as much care into their products and ingredients as we do, and it shows."

"It's terrific working with such an outstanding company in Waterloo Region," said Kim Mannerow, Director of Marketing at Waterloo Brewing. "We know Ontarians will love this great deal and the undeniably tasty pairing of Piller's Meat Snacks and Laker Lager."

The folks at Piller's Fine Foods are also excited to see The Ultimate Pairing come to life in this exciting new offer.

"Beer and Meat Snacks are a natural fit," said Stephanie Egan, VP of Marketing at Piller's Fine Foods, "and having the opportunity to partner with another local brand makes this promotion even more fitting."

Find The Ultimate Pairing case at The Beer Store locations across Ontario, and the Waterloo Brewing Beer Store this October. With value at top of mind, Laker Beer has also recently released 6x473ml cans of Laker Ice at the LCBO – holding six beers at once has never been easier!

Next time you're browsing the beer section, keep Laker in mind as the leading choice for value-loving Ontarians!

About Waterloo Brewing

Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology, and include statements with respect to the estimated revenue per year.  Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements.  The forward-looking statements, including the statement of estimated revenue, are based on, among other things, the following material factors and assumptions: no early termination of the agreement, no material change in consumer preferences, input costs for blending and packaging materials, competitive activity, and regulatory environment, and no material supply, cost or quality control issues with vendors.  The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Company does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Waterloo Brewing Logo (CNW Group/Waterloo Brewing Ltd.)

SOURCE Waterloo Brewing Ltd.

For further information: Kim Mannerow, Waterloo Brewing, Director of Marketing, 519-742-2732, x105,

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