Press Releases

KITCHENER, ON, Feb. 22, 2023 /CNW/ -

HIGHLIGHTS:

• Two new pack sizes of Laker products are coming to shelves across Ontario
• Laker Lager 6x473ml cans and Laker Ice 12x473ml will soon be available province-wide
• Laker Lager and Laker Ice have both been internationally recognized as Monde Selection Gold Winners, 2022, and are proudly made in Ontario

Ontario's favourite beer will soon be available in two convenient new pack sizes across Ontario. Laker Lager 6x473ml cans is a new pack size coming to The Beer Store, select Ontario grocery stores and the Waterloo Brewing Beer Store. Additionally, Laker Ice 12x473ml is another new pack size coming to The Beer Store and the Waterloo Brewing Beer Store. In 2023, Laker Beer wants to ensure Laker lovers can buy their favourite beers in whatever size suits them best.

"We pride ourselves in offering our beers in a variety of formats and pack sizes," said Jim Manz, Vice President, Sales and Key Accounts at Waterloo Brewing. "Especially at a time when consumers are seeking not only great quality, but also great value, Laker is the right choice for so many Ontarians."

In 2022, Laker Lager and Laker Ice were both internationally recognized as Monde Selection Gold Winners, proving these beers to be of highest quality standards – in addition to being offered at a great price. Laker Ice, with its refreshing, clean taste, remains the single tall can of choice at both the LCBO and The Beer Store.

"With more options than ever before, Ontarians can now select from a variety of pack sizes," said Kim Mannerow, Director of Marketing at Waterloo Brewing. "We pride ourselves in Laker's strong presence in retailers province wide, which means consumers can enjoy a cold Laker beer wherever and whenever they want!"

Get ready to ditch the balancing act with single cans as these convenient pack sizes begin to be available across Ontario this February.

Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.WaterlooBrewing.com.

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology, and include statements with respect to the estimated revenue per year. Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements, including the statement of estimated revenue, are based on, among other things, the following material factors and assumptions: no early termination of the agreement, no material change in consumer preferences, input costs for blending and packaging materials, competitive activity, and regulatory environment, and no material supply, cost or quality control issues with vendors. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Company does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Waterloo Brewing Ltd.