Press Releases

A Smokin' New Seasonal Brew From Waterloo Brewing Co.

KITCHENER, ON--(Marketwired - September 17, 2015) - Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited ("Brick" or the "Company") (TSXBRB), Ontario's largest Canadian-owned brewery, today announced the arrival of their NEW Waterloo Smoked Applewood Roggenbier to shelves of the LCBO and The Beer Store.

In keeping within the tradition of this medieval German beer style, this Roggenbier is mildly hopped and begins with an intense smoked malt flavour, spicy earthiness, and floral nose, rounding out with a smooth dry finish. It really is a perfect pint for those cooler autumn nights.

"It's our job to pique the interest and taste buds of beer drinkers in Ontario," said Sean Dennis, Director of Marketing, Waterloo Brewing Co. "From our Vanilla Porters to our Grapefruit Radlers, our brewery is gaining a reputation for pushing the flavour envelope. This Smoked Applewood Roggenbier is going to astonish and amaze palates all over the province. There's nothing middle of the road about it."

"We are very excited about the evolution of our seasonal beers," offered Russell Tabata, Chief Operating Officer. "We start with a traditional German beer style to honour the heritage of our hometown Kitchener-Waterloo; then we add our own local, creative flair which makes for very distinctive, very enjoyable, very crafted beers."

Waterloo Smoked Applewood Roggenbier is available only at the LCBO and The Beer Store in 473ml cans for only $2.75 including deposit.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information:

For further information:
Sean Dennis
Director of Marketing
(519) 742-2732 Ext.142