Press Releases

New Seagram Cocktail Coolers Make a Splash at The Beer Store

KITCHENER, ON--(Marketwired - May 07, 2015) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSXBRB), the largest Canadian-owned and Canadian-based publicly held brewery in Ontario, today announced some great news for cooler drinkers at The Beer Store: all new Seagram cocktail coolers in great-tasting Ocean Breeze and Strawberry Daiquiri styles are finally here.

"Seagram Cocktail Coolers are the perfect summer refreshment," said Sean Dennis, Director of Marketing, Brick Brewing. "Pour a Seagram Cocktail cooler over ice or enjoy one from an ice-cold can and you can practically taste summer. These refreshing, great-tasting coolers are available at The Beer Store to give those customers even more choice during the summer season."

"In crafting these Seagram Cocktail Coolers, we wanted to stay true to the original recipes," said Russell Tabata, Chief Operating Officer. "Strawberry Daiquiri will allow you to unwind with the delicious flavours of juicy strawberries and rum while Ocean Breeze will bring you back to the islands with tropic flavours of white rum, amaretto and blue curacao mixed with a burst of delicious pineapple. It's the perfect balance of sweetness and flavour for an incredibly refreshing summer drink."

Seagram coolers are available in four-pack cans for only $7.95 and now, just in time for summer get $10 off 24 can packs of all Seagram Coolers available only at select Beer Store locations.

About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image Available:


Contact Information:

For further information:
Sean Dennis
Director of Marketing
(519) 742-2732 x142

Facebook Page Twitter Page Instagram Account LinkedIn Page