Press Releases

A Great New Lemonade Radler From Waterloo Craft Beer

KITCHENER, ON--(Marketwired - May 05, 2015) - Brick Brewing Co. Limited (TSXBRB) today announced the launch of their new Waterloo Lemonade Radler. This Radler follows on the success of last summer's incredibly popular Waterloo Grapefruit Radler, which was the best-selling new product in Ontario.

"The people of Ontario fell in love with Waterloo Grapefruit Radler last summer," said Sean Dennis, Director of Marketing, Brick Brewing. "On decks, docks and patios, people found a new summer favourite in Waterloo Grapefruit Radler. And they really noticed a difference between our Radler, which is the only one made with real grapefruit juice, compared to others which use added flavours. Real fruit juice makes a real difference."

"Our new Waterloo Lemonade Radler combines real lemonade with our expertly crafted beer," offered Russell Tabata, Chief Operating Officer. "There really is nothing more refreshing than the combination of a real citrus juice and beer. At 3.1% alcohol Waterloo Lemonade Radler is a drink made to make the most of long, hot summer afternoons."

Waterloo Grapefruit Radler was recently awarded a gold medal from the 2015 Monde Selection, an International Institute for Quality Selections that has developed a unique expertise to test and analyze consumer goods from all over the world, granting Waterloo Grapefruit Radler an internationally renowned high quality gold award.

Waterloo Lemonade Radler is available only at select Beer Store locations in 473ml tall cans at an introductory price of only $2.45.

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "anticipate," "seek," "plan," "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information:

For further information:
Sean Dennis 
Director of Marketing 
(519) 742-2732 x142

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