Press Releases

Laker Ice Brings Back the Bonus Can

KITCHENER, Ontario, April 24, 2019 (GLOBE NEWSWIRE) --


  • Laker Ice, one of the most popular beer brands in Ontario, will offer a bonus tall can of beer in every specially marked 24-bottle pack of Laker Ice.
  • The Laker brand was built on offering the best value for Ontario beer drinkers, and the return of the bonus tall can promotion reinforces that positioning.
  • Laker is Canadian-owned and proudly brewed in Ontario, pumping money and jobs back into our province.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the return of its very popular bonus tall can promotion in specially marked 24-bottle packs of Laker Ice, for a limited time.

“Laker Ice is one of the most popular beer brands in Ontario,” said Jim Manz, Director, Commercial, Waterloo Brewing “and a free tall can of beer is a gesture from us to give the hardworking people of Ontario a break for all their hard work.”

“Laker was one of the brands that created the value segment,” continued Manz. “And we’re as committed to that position in the market as we’ve ever been. Ontario beer drinkers can count on Laker to be the best value: a high quality, award-winning, locally owned and brewed beer at a reasonable price. And that great value gets just a little better with a free tall can in 24-bottle packs of Laker Ice.”

Specially marked 24-bottle packs of Laker Ice contain a free tall can of Laker Ice and are available at The Beer Store locations across Ontario and at the Waterloo Brewing retail store starting Monday, April 29.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Jim Manz
Director, Commercial

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