Press Releases

Laker Lager and Piller’s Smoked Sausages - It’s a Summer BBQ in a Box

KITCHENER, Ontario, April 23, 2019 (GLOBE NEWSWIRE) --


  • Laker Lager, one of the most popular beer brands in Ontario, teams up with Piller’s award-winning smoked sausages to make this summer a little tastier.
  • $3 off Piller’s Smoked Sausages in specially marked 24-bottle packs of Laker Lager.
  • Two proud Waterloo Region companies come together to give Ontarians all over the province a bit of a break for all their hard work.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced another great value-added promotion for beer drinkers across Ontario: $3 off Piller’s Smoked Sausages in specially marked 24-bottle packs of Laker Lager.

“Laker Lager is one of the most popular beer brands in Ontario,” said Jim Manz, Director, Commercial, Waterloo Brewing “and giving Ontarians a break for all their hard work with some delicious smoked sausages from the award-winning Piller’s butchery seemed like a perfect idea.”

“Piller’s and Waterloo Brewing proudly share a hometown in Kitchener-Waterloo,” continued Manz. “The Waterloo region is famous for its beer festivals and hospitality and we hope this tasty combination of quality sausages and Laker Lager shares a little bit of that spirit of friendship and celebration all over Ontario.”

Specially marked 24-bottle packs of Laker Lager are available at The Beer Store locations across Ontario and at the Waterloo Brewing retail store.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Jim Manz
Director, Commercial

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