Press Releases

New 15-Can Packs Add to Laker Red Momentum

KITCHENER, Ontario, April 04, 2019 (GLOBE NEWSWIRE) -- 

Highlights:

  • Laker Red sales are +9% year-to-date responding to consumer demand for high quality, high value, locally produced beers.
  • 15-can packs are a proven performer for Laker Ice, Lager and Light with sales up 33% year-to-date.
  • The complete line-up of Laker 15-can packs creates a formidable competitor, especially at a friendly $23.95 price.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the arrival of 15-can packs of Laker Red at The Beer Store.

“Laker Red has been very well received by beer drinkers in Ontario,” said Jim Manz, Director, Commercial. “It looks great in the can, but tastes even better going down, and at a price you can’t beat.”

“As consumers continue to look for great beer value, it’s critical Laker lead the way,” continued Manz. “We brew Laker Red to exacting quality standards, proudly displaying our Ontario roots, and consistently at a great price. Whether it’s at the end of the day with an ice-cold Laker Red or by saving a few bucks, we believe the hard-working people of Ontario deserve a break.”

15-can packs of Laker Red are available at The Beer Store across Ontario for $23.95.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

For further information:
Jim Manz
Director, Commercial
519-742-2732x163
jimm@waterloobrewing.com