Press Releases

Waterloo Raspberry Radler Returns by Popular Demand

KITCHENER, Ontario, March 05, 2019 (GLOBE NEWSWIRE) -- 

Highlights:

  • Waterloo Brewing brings you the next great taste of summer: Waterloo Raspberry Radler.
  • This latest Radler is crafted in the style of the award-winning Waterloo Grapefruit Radler, which was the first Ontario-made Radler and continues to be the best-selling Ontario produced Radler at the LCBO.
  • Waterloo Raspberry Radler is only 2.5%, which makes it perfect for those long summer days with friends and family that we don’t want to end.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the launch of Waterloo Raspberry Radler for a limited time only. Now available in single serve format.

“Our Raspberry Radler won a lot of fans last summer,” said Jim Manz, Director, Commercial, Waterloo Brewing. “Raspberry was one of two new flavours we tested last year in a summer mix pack alongside our now legendary Waterloo Grapefruit Radler. And it was a hit! It’s a slightly sweet, refreshingly tart thirst-quencher that brings together quality craft lager and real raspberry juice for a taste people can enjoy the whole day through.”

“Waterloo Raspberry Radler is also 2.5% alcohol-by-volume,” continued Manz, “and that makes it absolutely perfect for all the summer social drinking occasions when thirst-quenching is the real goal: after rec baseball, ultimate, beach volleyball or however you choose to work up a sweat. That time we have with friends is special, and it’s time we want to last; at 2.5% you can keep the party going until the summer sun rises.”

Waterloo Raspberry Radler is available at The Beer Store, LCBO and select grocery stores across Ontario in single-serve 473ml cans for $2.85.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Jim Manz
Director, Commercial
519-742-2732 x163
jimm@waterloobrewing.com