Press Releases

Waterloo Brewing Celebrates it 35th Anniversary as Ontario’s First Craft Brewer

Highlights:

  • Waterloo Brewing is celebrating its 35th Anniversary as Ontario’s First Craft Brewer
  • Giving Ontario beer drinkers craft beer quality at a more reasonable price
  • Commemorating its 35th anniversary with new Waterloo Craft Lager

KITCHENER, Ontario, Feb. 20, 2019 (GLOBE NEWSWIRE) -- Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today celebrates its 35th anniversary as Ontario’s First Craft Brewer and wants to thank the beer drinkers of Ontario in two significant ways: a new commemorative Waterloo Craft Lager and a  reduction in the price of its Waterloo Dark, Amber, IPA and Craft Lager brands to celebrate this historic event.

“As our 35th anniversary was approaching we started to reflect on our company’s roots and what motivated the craft beer movement,” said George Croft, President and CEO Waterloo Brewing. “And it was really about two things: more flavourful beer and the quality of ingredients. Back in the early 80s light beer and straw-coloured lagers were the only options for beer drinkers; nothing with body or full flavour. And many brewers were increasingly using corn, rice and syrup in the brewing process instead of whole-grain malted barley. Those were the two things craft brewers at the time wanted to change.”

“Our brewery has the highest standards for craft brewing quality in Canada,” stated Russell Tabata, Chief Operating Officer. “No craft brewer in Canada has higher product safety or quality standards than Waterloo Brewing. We brew our Waterloo Dark, IPA, Amber and new Craft Lager with only barley, yeast, hops and water; simple, traditional ingredients and no artificial flavour additives. Our 5-year, $33 million investment in this state-of-the-art brewery allows us to brew beers of peerless quality, and to make those expertly crafted beers available at a more reasonable price.”

“Craft beer wasn’t meant to be about undrinkable flavour combinations, or high prices,” continued Croft. “We believe time with friends and family is special, so the beer should be too. Craft beer with quality you can taste. Craft beer quality for a price that’s fair and reasonable. We invite beer drinkers across Ontario to enjoy our 35th anniversary Waterloo Craft Lager and help return craft beer to its simpler roots.”

Waterloo Dark, IPA, Amber and Craft Lager are available at The Beer Store, LCBO and select grocery stores across Ontario.  Cheers to 35 years!.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Name: George Croft
Title: President and CEO
519-742-2732 x147
E-mail: georgec@waterloobrewing.com