Press Releases

Waterloo Brewing to be the First Large-scale Regional Competitor in Non-alcoholic Beer.



  • Waterloo Brewing will be the first large-scale Regional Brewer in Canada to invest in non-alcoholic brewing equipment.
  • New non-alcoholic products from Waterloo Brewing are planned to be in market by the Summer of 2019.
  • Very significant sociodemographic shifts in Canada’s population are driving manufacturer investment in this growth segment.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced it has made an investment in equipment to produce non-alcoholic beer and reinforce its strategy of regional brewer leadership.

“As Ontario’s leading regional brewer our operations and products need to evolve as the tastes and preferences of our beer drinkers change over time,” declared George Croft, President and CEO, Waterloo Brewing. “Our population is aging at a staggering rate. The median age in Canada was 26 years in 1981 when per capita beer consumption was near its historical peak. Today the median age is over 40 years, and that profound demographic shift is having an effect on overall beer consumption. That single factor alone is worth our investment in non-alcoholic beer production and further supported by the growing interest among the general population in healthier lifestyles and nutrition awareness.”

“We’ve been interested in the low-to-no alcohol segment for some time,” said Russell Tabata, Chief Operating Officer. “Now with the large, global brewers aggressively promoting their non-alcoholic beer brands, they’re going to build the category which will allow us to follow them with a differentiated and compelling offering. The state-of-the-art equipment we’ll be investing in will allow us to bring non-alcoholic products of superior craft and quality to market and continue to earn the business and loyalty of our customers.”

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.


For further information:
Russell Tabata
Chief Operating Officer
(519) 742-2732 Ext.112

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